🎯 About This Template 🎯
Why does knowing how to get paid for your B2B SaaS solution matter?
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💸 38% of all startups failed because they ran out of cash.
18% of all startups failed because of pricing/cost issues.
(CBInsights, 2021)
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🏃🏼♀️ How to Assess Your Revenue Model Options? 🏃🏼♂️
To gain a clear understanding of the potential revenue models, let’s
- Understand which type of revenue models exist within the B2B SaaS space
- Understand what type of pricing strategies we could opt for
- Compare the pricing options available
📋 What Is Included in the Potential Revenue Models Template 📋
📈 Revenue Models in B2B SaaS Space: an overview of the various approaches to generate revenue within the B2B SaaS space.
💰 Pricing Strategies Options: a summary of the various pricing strategies that entrepreneurs can consider for their B2B SaaS solution.
🧩 Validating and Comparing Pricing Options: a structured framework that we can use to validate and compare the various pricing options.
Let’s Assess Our Revenue Strategies
Step 1: Let’s pick the revenue model(s) that fit(s) into our business
- [ ] Freemium Model: We offer a basic version of the product for free, with limited features, and charge instead for premium features or an upgraded version. E.g.: Miro, Figma, Slack, Notion, Mailchimp, etc. The advantage of this model is having quickly an increased user base, the disadvantage is that it takes more time to see a good return on investment and therefore we might be more dependent on external financing.
- [ ] Subscription-Based Model: We charge customers a recurring fee (monthly or annually) for access to our SaaS product or service based on the number of users or seats accessing the SaaS product. E.g.: Microsoft Office 365, Asana, Salesforce, or ServiceNow.
- [ ] Pay-as-You-Go Model: We charge customers based on their actual usage of our SaaS product or service, typically with tiered pricing. E.g.: Amazon Web Service (AWS) or Twilio.
- [ ] Enterprise Model: We tailor pricing and features based on the specific needs and size of enterprise-level customers. E.g.: SAP or Oracle.
- [ ] Other: We plan to charge our customers for our service using other types of revenue models using for example partners or resellers or white labeling our solution. You can also foresee in the beginning offering consulting services to increase the revenue generated.